2 Arizona runners roll out ‘Burrito League’ after Chipotle ends annual challenge

TEMPE, AZ (AZFamily) — When a popular Mexican fast food restaurant got rid of its free burrito running challenge, two Valley ultrarunners took matters into their own hands to create their own version.

The popular challenge, created by Chipotle and the running app Strava, motivated thousands of runners to log miles during the month of January for a shot at free burritos for a year.

However, there was no announcement for the 2026 promotion, leading many to believe the challenge was over. Two Valley runners, Jamil Coury and Kevin Russ, decided to create their own challenge — dubbed the Burrito League.

From Jan. 6 to Jan. 31, runners from cities across the nation, including Tempe, must complete a designated short Strava “segment,” typically a few hundred meters long. Runners must log as many attempts on the approved segment as possible. Speed is not needed for this challenge — it’s all about endurance.

The rules are simple — whoever runs or walks the most “segments” wins the grand prize of a year’s worth of free burritos and other goodies!

Runs must be uploaded publicly to Strava on the approved Strava segment. In addition, runs must be made public on the day they are recorded. No hiding runs until the end, or you will be disqualified.

Interested in joining? Join the Burrito League Strava club. The “Local Legend” leaderboard of the Burrito League will determine the winner.

Here are the grand prizes:

1st Place (Grand Prize) – Top Male & Female

• A year’s worth of Burritos from your favorite Burrito Place (1 per week for 52 weeks / $850 value)
• A free & guaranteed entry into the Cocodona 250 (or equivalent $1,695 in Aravaipa Race Credits)
• A year’s worth of Mount to Coast shoes (4 pairs of shoes)

2nd Place – Male & Female

• Six month’s worth of Burritos from your favorite Burrito Place ($425 value)
• $500 of Aravaipa Race Credits
• 2 Pairs of Mount to Coast shoes

3rd Place – Male & Female

• $300 of Aravaipa Race Credits
• 1 Pair of Mount to Coast shoes

4th Place – Male & Female

• $250 of Aravaipa Race Credits

5th Place – Male & Female

• $200 of Aravaipa Race Credits

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