PHOENIX (3TV/CBS 5) - It's been less than 24 hours since the NCAA revised its policies to allow athletes to make money off their name, image or likeness (NIL). But several athletes with Arizona ties are already taking advantage.
Former Pinnacle Pioneer and current University of Oklahoma starting quarterback Spencer Rattler has already signed with Steinberg Sports agency for his NIL representation.
But perhaps no one with Arizona ties has taken advantage as much as Haley and Hanna Cavinder. The Gilbert natives and current Fresno State University basketball players have taken advantage of their TikTok and Instagram fame to sign a partnership with Boost Mobile.
"We love the brand. We were really big fans of them before," Hanna Cavinder said. "So we went over their terms, and we decided to sign it."
And if it already wasn't official, a billboard in Times Square made sure to remind everyone. "Honestly, I don't think it's hit me," Haley Cavinder said. "But I just keep saying it was such a crazy moment. I would never have envisioned myself or Hanna on a billboard in Times Square."
And Haley and Hanna weren't even done. They've also partnered with Six Star Pro Nutrition, and plan on looking into more potential partnerships in the upcoming days. "I just think it's such a great opportunity and long overdue for the NCAA to finally allow student-athletes to capitalize off their name, image, and likeness," Haley said. "Everyone can use it in their unique way. So we're just pumped to get this thing going."
But not at the expense of what got them to this point. "You are still representing your school per se," Hanna said. "So I just think whatever you put on the internet, we're just going to make sure in our opinions that it represents our brand."
As Arizona waits until July 23 to enforce Senate Bill 1296, which allows athletes to make money off their name, image, or likeness, universities like Arizona State University or Grand Canyon have implemented their own policies. Most partnerships are allowed, but partnering with alcohol or cannabis companies, adult entertainment companies, or firearms companies is prohibited by both schools.