Jayden Daniels

Jayden Daniels #5 of the Arizona State Sun Devils breaks from the pocket as Nick Figueroa #50 of the USC Trojans chases him during the second half of a game at Los Angeles Coliseum on November 07, 2020 in Los Angeles, California. (Photo by Sean M. Haffey/Getty Images)

PHOENIX (3TV/CBS 5) - Arizona State University athletes are beginning to hop on the name, image and likeness (NIL) train, with Sun Devil quarterback Jayden Daniels being the first ASU player to adopt his own trademark logo.

Daniels dropped his “JD5” logo on Thursday, the same day as the ruling was placed into effect. Daniels won the starting quarterback position as a true freshman in 2019. He was nominated PAC-12 Honorable Mention Freshman Offensive Player of the Year and was an FWAA Shaun Alexander Freshman of the Year semifinalist. In his freshman season, Daniels passed for nearly 3000 yards and 17 touchdowns. He also rushed for an additional 355 yards and three rushing touchdowns.

Starting Thursday, college athletes can profit from endorsements, social media and more

He’s not the only college quarterback to drop his own trademark, though. Phoenix native and quarterback of the Oklahoma Sooners, Spencer Rattler, debuted his own “SR” logo, complete with the snakehead and rattle.

Arizona State basketball forward Kimani Lawrence is also looking to partner with businesses. Lawrence posted a self-promotion photo with contact info on his Twitter. Lawrence said, “My email and direct messages are open!” In 2020-21, Lawrence played in 23 games and averaged 8.1 points per game and five rebounds.

Another player to keep an eye on for sponsorships and endorsements is Arizona State running back Jackson He, who became the first Chinese-born player to score a touchdown in FBS history. Arizona's Family Brad Denny profiled him in September. He also gained national attention after having his Chinese name on the nameplate of the jersey. 何佩璋 – He Peizhang – was sported on the back when he scored the touchdown. Many on social media said they would purchase He’s jersey after hearing his story.

Right now, many college athletes are thrilled about the new opportunity. It's likely though that more Sun Devil athletes join in on the action.


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