PHOENIX (3TV/CBS 5) -- Athleteist is an urban, athletic apparel company founded by Sara Racey-Batraville. She recently relocated her brand from New York to Arizona, after shifting her career focus from modeling to building her own brand.

[WATCH: Former model opens new athletic apparel company in Scottsdale]

Batraville made her national debut on America's Next Top Model, in 2004. She's been working as a model and commercial actress ever since. 

"I gave it about two years and my career took off. I signed with Ford Models, Elite Models. I had done everything from L'oreal, to Revlon, Cover Girl, it was amazing. "

The former volleyball player is married to a personal trainer, so fitness is a lifestyle for them both. In 2017 she turned her focus on the launch of her own apparel line: designing, sketching, sourcing the fabric. The style of the Athleteist line is "not going to be like the rest. You don't have to like it. This is who I am. It is leopard, rock and roll, triangles, bright colors, shiny metallic. You stand out, you're humbly cocky," she says happily. 

You can order Athleteist online, at athleteist.com - or live the brand by training at the Scottsdale gym. 

Olivia Fierro anchors 3TV's Good Morning Arizona weekdays alongside  Scott Pasmore. 
 
 


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