GILBERT, AZ (3TV/CBS 5)-- A local firefighter is being recognized after he came up with a new name for the town of Gilbert.
For the entire week, Gilbert will be known as "Kindness, USA."
Jesse Flocken, a 13 year Firefighter and the founder and CEO of Clearly Relevant, a marketing and media company in Gilbert is the guy behind the idea.
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Flocken was on Good Morning Arizona Monday morning to talk about how you can take part in being kind. He also introduced a shining example of that, in the relationship between Firefighter Mase Mattingly and a Gilbert resident, a 12-year-old named Logan.
They have something in common that bonded them, and their kind gestures towards each other has helped their relationship to flourish.