GILBERT, AZ (3TV/CBS 5)-- A local firefighter is being recognized after he came up with a new name for the town of Gilbert. 

For the entire week, Gilbert will be known as "Kindness, USA."

Jesse Flocken, a 13 year Firefighter and the founder and CEO of Clearly Relevant, a marketing and media company in Gilbert is the guy behind the idea.

[PREVIOUS STORY: Gilbert to officially be renamed 'Kindness, USA' for one week]

Flocken was on Good Morning Arizona Monday morning to talk about how you can take part in being kind. He also introduced a shining example of that, in the relationship between Firefighter Mase Mattingly and a Gilbert resident, a 12-year-old named Logan.

They have something in common that bonded them, and their kind gestures towards each other has helped their relationship to flourish.


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