Several Valley women are using their buying power to send a message by dumping Nordstrom after the department store dumped Ivanka Trump’s brand.
The women recorded the breakup – closing their accounts at the store on Wednesday -- and posted it on Facebook with the title, “No money for Nordstrom.”
Amanda Bebak Lawler and her friends say they are putting their money where their mouths are and taking their business to Dillard’s.
It shows the women in the store and Bebak Lawler explaining to a Nordstrom employee that she has not only has been a customer at Nordstrom for 30 years but she actually is a former employee, as well.
“Because of your decision to drop Ivanka Trump, I will no longer shop at your store, nor will my husband or our nine children or our eight grandchildren,” she said.
Lawler clarified on Facebook that she meant to say that she would not shop for her family.
“I can't stop my husband and my adult children from shopping anywhere,” she said. “They are awesome independant [sic] amazing people.”
So, why did the ladies close their accounts?
“Because they caved,” one of the women said in the video. She's talking about the store's decision to stop carrying Ivanka Trump's clothing line.
Bebak Lawler said it started with a group text.
“I think we are all really frustrated with the attack that has been happening on Ivanka Trump because her her dad is the president,” Bebak Lawler said. “I think it actually started more with the attacks on his whole family.”
Bebak Lawler said their decision to get rid of the Nordstrom accounts is a show of support.
“We are supporting a woman who supports women,” she explained. “She stands up for women, whether it's working women, whether it's stay-at-home moms, whether it’s a combination of both, and that's what we represent.”
Jeannie Guthrie, who also canceled her Nordstrom account, said their goal was simple.
“Let’s just go and show that we have a voice, too,” she said. “Here we’ve got a wonderful woman who is a great businesswoman and has done amazing things. Why are we not supporting her in that? Why are we punishing her for that?”
Bebak Lawler said she believes the video Ray posted took off on social media because ”it resonated with people.”
“I think a lot of people are feeling the same thing,” she explained. “I think there’s a lot of this silent protesting, and I think we gave them a voice.”
As of 9 a.m. Friday, the video had amassed nearly 1.1 million views, more than 16,700 shares, 12,000 reactions (likes, loves and hahas) and nearly 2,500 comments.
The women said most of the comments on the video, particularly the early ones, have been positive and encouraging. But there are, of course, those that are not.
“I think once it started to really take off, that’s when we started to get a lot of attacks, which is sad and frustrating,” Guthrie said. “We didn’t do anything hateful. We didn’t go throw rocks through anybody’s windows or cause any chaos.”
Nordstrom said the decision to drop Ivanka Trump’s line earlier this month was not political but rather based on declining sales performance.
[READ MORE: Nordstrom distances itself from Ivanka Trump brand]
President Donald Trump lashed out at Nordstrom via Twitter last week, claiming his daughter “has been treated so unfairly” by the store. That missive was retweeted by @POTUS, the official Twitter account for the president
[READ MORE: Trump's Nordstrom blast retweeted by @POTUS]
[READ MORE: Nordstrom stock defies Trump]
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