PHOENIX (3TV/CBS 5) – Democratic presidential hopeful Michael Bloomberg brought his brand new campaign to Phoenix Tuesday.

Bloomberg met with community leaders at Rosita's Place and filed the necessary papers to be on Arizona's Democratic ballot in the Presidential Preference Election in March. 

[WATCH: Democratic presidential candidate Michael Bloomberg makes case to Arizona voters]

Arizona, which is considered a battleground state for the 2020 presidential election, is part of a four-state focus by Bloomberg. The campaign has announced that it will be running anti-Trump digital ads here. The campaign also said it will work to register 500,000 voters from "underrepresented groups" in Arizona and four other states.

"As a candidate, I'll rally a broad and diverse coalition of Americans to win," reads Bloomberg's campaign website. "And as president, I have the skills to fix what is broken in our great nation. And there is a lot broken."

"I know what it takes to beat Trump, because I already have. And I will do it again," Bloomberg tweeted Monday night, hours after kicking off his presidential campaign in Norfolk, Virginia.

Bloomberg, who is one of the richest men in the world and a former Republican, served as New York City's mayor for 12 years, elected just a few weeks after 9/11.

Arizona's 11 electoral votes went to Trump in 2016. He also won the popular vote here. Although Arizona has traditionally been a Republican stronghold, Democrats flipped a Senate seat with the election of Kyrsten Sinema in the 2018 midterms.

[RELATED: Political analysts say Democrats made gains, but Arizona isn’t purple yet]

Earlier this year, Vice President Mike Pence said he and Trump are "going to be in and out of Arizona a lot" during the 2020 campaign. They plan to appeal to the state's Hispanic voters.


Arizona's presidential preference elections are party specific. Only registered Democrats can vote for a Democratic candidate. The same is true of Republicans. That is a non-issue, though, because the Arizona GOP said earlier this year that it will not have a presidential preference election in Arizona in 2020. Such a decision is not unusual for the party that controls the White House when an incumbent president is seeking a second term. 

Arizona law bars the state's 1.2 million independent voters from taking part presidential preference elections. Some people, including Maricopa County Recorder Adrian Fontes, would like to see that change.

[RELATED: AZ lawmaker wants to give independents a say in 2020 presidential primary]

[AND THIS: Arizona Democrats debate opening primary to independents]


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