3 ON YOUR SIDE (3TV) - In case you didn't know it, the shopping period between Thanksgiving and Christmas is shorter this year.
In fact, there are six fewer days to shop. So retailers have a plan. And major retailers are taking notice.
They've rolled out plans to attract more shoppers during the holidays and steal shoppers away from Amazon.
To do that, they're focusing on early deals promising faster deliveries and beefing up in-store services.
Walmart, for example, kicked off holiday sales in late October. And they've started to offer free next-day delivery on orders over $35 for more than 200,000 items.
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Best Buy is also offering next day deliveries on thousands of smaller items like tablets and headphones.
Inside stores, Walmart and Target will dedicate additional staff on the sales floor to help you find products and speed up checkout.
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Target says it's increasing holiday payroll by $50 million compared with last year. They also say they'll increase the number of hours employees work during the holidays.
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Despite fewer shopping days on the calendar this year, the National Retail Federation says holiday sales will not be impacted. In fact, the NRF estimates retail sales in November and December will grow as much as 4.2% compared to last year.