PHOENIX (3 On Your Side) - Camelback Flowershop in Phoenix has been preparing for Mother's Day for months.

"Last year was huge. It was our biggest Mother's Day ever," said owner Teresa Wilson. "I think it's going to be similar to last year."

According to the National Retail Federation, 68% of people say they plan to buy flowers this Mother's Day, but that's not all they're buying. The NRF says cards, clothing, and jewelry will also be popular gifts. Overall, consumers are expected to spend a record $28.1 billion, according to the NRF's survey, which averages out to about $220 per person. That's up $16 compared to last year's Mother's Day holiday.

"I think we'll see more in luxury than we've ever seen," said Leslie Bush, a Faculty Associate in the Department of Marketing at Arizona State University.

Bush says the increase in Mother's Day spending is part of a broader consumer spending rebound as the nation emerges from the coronavirus pandemic.

"People are longing to engage, so I think that that brings about more optimism, and optimism brings forth more shopping," Bush added.

About 72% of people say they'll buy greeting cards, and nearly half will spring for a special outing, NRF said.

Because flowers remain a Mother's Day favorite, 3 On Your Side asked Wilson for some advice to get the most for your money:

  • Communicate your budget with the florist
  • Suggest mom's favorite color versus her favorite flower so designers can help you choose more budget-friendly stems
  • Pick-up vs. Delivery - If you can, pick up the arrangement to save on a delivery fee and any minimum charge the florist may have to make a delivery
  • Consider a smaller arrangement

"For me, it's more about giving your mom something that's super personal. That's what every mother wants is to know that their child is thinking of them, so I highly recommend a small design, and it goes by her bedside so she can wake up and she can think of you," Wilson said.

Once you have those beautiful flowers, you want to make them last, so fill up the vase every day with fresh water. You can also trim the stems an inch or less.

"You just want to expose the pores to the water again because they start to scab over, so if you just give it a fresh little cut, it opens up the pores up again, and it can continue to drink water," Wilson explained.

More than 80% of consumers plan to celebrate Mother's Day this year, according to NRF.


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