Jaime Cerreta loves Arizona. A true hometown girl whose family’s roots are deep-seated in the Valley of the Sun, Jaime envisioned a career in journalism from the time she was a little girl. Since then, she has been passionately pursuing her dreams.
Jaime is a successful product of the Scottsdale Unified School District, including attending Chaparral High School. After graduating from Arizona State University’s Walter Cronkite School of Broadcast Journalism, she went on to build her professional resume with her first TV job as a one-man-band reporter in Joplin, MO, before moving to Springfield, MO; Beaumont, TX; and Oklahoma City, OK. In 2013, she returned home to become part of Arizona’s Family.
The responsibility of her craft is one Jaime does not take lightly. She gets in the trenches for the sake of credible storytelling! She’s covered hurricanes, ice storms, blizzards, tornadoes — and even reported live from inside a massive monsoon dust storm for Arizona’s Family. That viral video is worth a Google. Jaime is proud to have won several Emmy Awards with her Arizona’s Family team for their coverage of monsoon storms, protests in Downtown Phoenix and the WM Phoenix Open
During her six and a half years anchoring Good Morning Arizona weekends, she created her passion project — a weekly franchise dubbed “Jaime’s Local Love.” This program shines the spotlight on Arizona’s local business owners. She is greatly inspired by their perseverance, dedication and true love of their work. Jaime’s admiration of the entrepreneurial spirit stems from her own family — the Cerretas have been handmaking candy at the Cerreta Candy Company in Glendale for more than 50 years!
Jaime has worked evenings, weekends and mornings at Arizona’s Family and is currently on-air weekday evenings. She is honored to do the work she loves, in the city she loves, with the people she loves.
“It’s a privilege to work in the community I grew up in,” she says. “I feel like one of the luckiest people in TV news. I truly love the people I work with and the people I serve.”
When not behind the anchor desk or traversing the town uncovering the next hidden gem to highlight on “Jaime’s Local Love,” you can find Jaime checking out a new hot spot in town, supporting her sister and brother-in-law’s Loot N’ Booty BBQ team, hanging with her INCREDIBLE parents, or making waves at the nearest beach — preferably in San Diego or Rocky Point!
If you see Jaime out and about, be sure to say hi — she loves meeting her viewers. If you have a story idea or a “Jaime’s Local Love” suggestion, send her an email.