Four Arizona State University students will now have some of their graphic design work shown nationwide on television and in print publications.
Juniors Katherine McNamara and Victoria Howell placed first and third, respectively in the PSAid national competition for their video entries. Dillon Johnson and Stephanie McNicol placed first and third for their print submissions.
"It was originally given to us as an assignment," said Howell.
"Everybody in the class was going to participate. And we could choose to make either a video or a print PSAid ad.
The competition is in its tenth year. Since 2006, PSAid videos have been aired more than 80 thousand times to an audience of more than 700 million broadcast and cable viewers. This year's competition, which is sponsored by the U.S. Agency for International Development Center for International Disaster Information (USAID CIDI) aimed to educate the public about the best ways to help survivors of disaster events.
McNamara titled her 30 second PSA "Donation Machine." Using 'clay-mation', she demonstrated how monetary donations best help those in need. Howell's ad dispelled myths about how material donations are best.
"In Nepal they only have one runway, so they can't bring in a whole lot of goods at one time. And it's important to send cash so that people that are actually there, they know what they need," explained Howell.
There is no cash prize for being selected, just the knowledge of knowing the work will potentially be seen by millions. Both Howell and McNamara say the timing is critical too. Their ads will air in the coming days, and could be seen by people looking to help those affected by the earthquake in Nepal.
"It's kind of crazy how that worked, because now these video can air and show people that sending clothes or canned goods is not the best option," said McNamara.
Here are the winning entries:
* 1st Place: 'Donation Machine' Katherine McNamara
* 3rd Place: 'Myth Vs. Fact' Victoria Howell
* 1st Place: 'Symbols of Relief' Dillon Johnson
* 3rd Place: 'Make the Biggest Impact' Stephanie McNicol