Racial sensitivity isn’t just for successful sitcoms and coffee chains, it’s for workplaces big and small.

That was the message Tuesday from the East Valley NAACP as Starbucks held anti-bias training across the country and the popular “Roseanne” reboot was suddenly canceled after the star comic sent a racist tweet.

[READ MORE: Why you can't go to many Starbucks locations this afternoon]

[READ MORE: ABC cancels 'Roseanne' reboot after racist tweet]

“You can break a habit but you can't change who a person is,” says East Valley NAACP president Roy Tatem. “However, you can let people know what's acceptable and what's not acceptable.” [RELATED: Starbucks to open bathrooms to all visitors after racial firestorm] Tatem says it starts with hiring practices that promote diversity.

“Reach out to the local career planning and placement officers and let the core colleges know that you're organizing a small business,” says Tatem.

Tatem says a workforce that reflects the community and includes individuals from various backgrounds can prevent issues that may escalate to a crisis.

[RELATED: Group gathers at Phoenix Starbucks to protest alleged racism]

“Address that within that circle and let them know hey you know what that's not acceptable,” says Tatem.

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