Phoenix – (Oct. 20, 2011) – To help nourish young minds, Reading Is Fundamental (RIF) and Carl Buddig & Company are sponsoring the back-to-school Be A Reader tour featuring a read-aloud event and book giveaway at Solano Elementary, 1526 West Missouri. Through the national Be A Reader partnership, the lunchmeat brand is donating $100,000 to RIF to support children’s literacy programs.
The Be A Reader tour made a stop at Solano Elementary on Oct. 20 and Phoenix City Councilman Tom Simplot and Phoenix Fire Department firefighter Daniel Cheatham joined the fun. In addition to receiving a free book for their home libraries, students were inspired and motivated to make reading a part of everyday life.
“We’re thrilled to be included on the back-to-school Be A Reader tour,” said Solano Elementary Principal Karen Epps. “Without RIF and committed partners like Buddig, many children in our community would not have access to books.”
“Our brand has been nourishing young minds for more than 100 years, and we believe that reading and literacy go hand-in-hand with good nutrition to support a lifelong love of learning,” said Tom Buddig, executive vice president marketing, Carl Buddig & Company. “We’re proud to be sponsoring the Be A Reader tour and to be part of the work that RIF is doing in local communities across the nation.”
“Now more than ever, RIF is counting on strong corporate partners like Carl Buddig & Company to fulfill its mission of motivating children to become lifelong readers, prepared to achieve in school and life,” said Carol H. Rasco, president and CEO of RIF.
The Be A Reader campaign extends through May of 2012 and encourages families to enjoy reading time together through activities, special promotions, and community outreach. Now through Oct. 30, families can also participate in the Sandwich and A Story sweepstakes(www.Buddig.com/SandwichAndAStory) for a chance to win a Scholastic book library and a Buddig lunchpack filled with school supplies.
To learn more about the Buddig Be A Reader campaign, visit www.buddig.com.To make a donation to RIF, visit www.rif.org/donate.