Quiet re-opening after crazy week at Amy's Baking Company

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by Jason Volentine

Bio | Email | Follow: @jasonvolentine

azfamily.com

Posted on May 22, 2013 at 11:31 AM

Updated Wednesday, May 22 at 11:40 AM

SCOTTSDALE, Ariz. -- Amy's Baking Company in Scottsdale is back. But after TV and social media backlash, are its customers?

ABC had its grand re-opening on Tuesday, claiming to have 1,000 reservations for the event.

However, many customers seemed less interested in the food and more excited about getting a front row seat for the circus they'd seen on Fox's Kitchen Nightmares with Chef Gordon Ramsay.

"I didn't have a circus. The way they did the reservations it's very obvious they planned it so they wouldn't have a circus," said customer and blogger Ricky Potts, admitting that he wanted to see up close drama. 

"No drama at all," added his dining partner, Sheryl Hugill.

Kitchen Nightmares at Amy's Baking Company was a disaster by all accounts. The show repeatedly caught Amy's co-owner Sami Bouzaglo yelling and swearing at customers. Cameras also caught the owners pocketing servers' tips and a frustrated Chef Ramsay even refused to finish filming for the first time in show history.

After the show aired, profanity laced rants lashing out at "haters" showed up on social media sites controlled by the couple. They later granted 3TV an interview where they claimed their sites had been hacked.

Following these debacles ABC signed on with public relations firm, Rose+Moser+Allyn Public Relations, which dumped the couple just a few days later. 

“I think there are going to see some additional chapters in this soap opera so we thought it was best to quit while we were ahead, so to say,” said Jason Rose, Rose+Moser+Allyn.

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