Jaime's Local Love: Soul Beach Cruisers

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(Source: Facebook) (Source: Facebook)

Like many people, Jim Decker grew up riding his bike around his Tempe neighborhood. He would graduate to BMX racing when he was six years old. What started as a father/son day at the race track soon became something so much more into adulthood.

Decker wanted to bring the joy and freedom he felt as a child to his own line of bikes. Decker says his bikes have SOUL and so became: Soul Beach Cruisers.

[SPECIAL SECTION: Jaime's Local Loves]

Decker saw a need in the bike market for a performance cruiser. He innovated a strong, aggressive, bulletproof frame that was unique in the bike world. He introduced premium components for a low maintenance bike that you'd love to ride.

Soul Beach Cruisers now offers three different lines of bikes starting with the HALO. The now world-famous fat tire STOMPER® models offer 4″ fat rims on performance 3” tires, on an oversized platform that is ergonomically excellent for bigger riders. The top of the line model is the XTR STOMPER®, which features an all-aluminum T6 6061 frame and billet components.

At Soul, they work hard to put the fun back into riding. They visit events throughout the year-- in Arizona and around the nation. You'll find them connecting with the community at places like Pat's Run and NASCAR. With Soul, they understand that a partnership in the community is more than just building cool bicycles, it's also encouraging families to ride together for both the fun of it and the health benefits.

Soul Beach Cruisers says the future of bicycles is changing. Many cities are working toward changing how various modes of transportation are used by its residents. Tempe is a great example, and we see the community embracing ride share, light rail, bicycles and even scooters. At Soul, they are trying to embrace this future with not only their standard bicycles but full lines of electric bicycles.

Decker offers a Local Discount on his bikes and a lifetime of maintenance and support.

Phone: 480-306-8812
Address: 1425 E University Dr. B-105 Tempe, AZ 85281

Instagram account: @soulbeachcruisers

Facebook account:https://www.facebook.com/SOULBEACHCRUISERS/

Twitter account: @SOULBEACHBIKES


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