Neighbors in Phoenix Arcadia District hope to stop digital billboard

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PHOENIX (3TV/CBS 5) -

Brent Schlenker loves living in Phoenix's Arcadia District, but he's worried that the quiet charm of the community will go away, if a new digital billboard is allowed to go up around the corner.

"Having a Vegas-style, bright light, big-city billboard in a small community just doesn't have the right vibe," said Schlenker. "It feels like something that belongs on a highway or in downtown or central Phoenix."

 The City of Phoenix has been asked to consider a proposal that would allow a billboard at Indian School Road and 42nd Street to become a digital LED multi-colored advertisement.

Opponents claim a digital billboard will be a major distraction to drivers along Indian School Road and could lead to more accidents.

They also worry it will lead to more digital billboards in the future.

Taylor Oursler works at Light RX, a body contour salon, located next to where the digital billboard would go up.

Oursler said that she understands neighbors' concerns, but thinks it might give local businesses a boost.

"I think it would be a good idea because Arcadia is growing, and I feel like this is a growing city," said Oursler. "I feel like it would add a new dimension to the city."

A hearing to address the digital billboard proposal will be held on March. 1.

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Jason Barry
Jason Barry has been reporting in the Valley since 1997.

Click to learn more about Jason.

Jason Barry

Jason Barry has been reporting in the Valley since 1997.

He is a nine-time Rocky Mountain Emmy Award winner who is best known for his weekly Dirty Dining reports, which highlight local restaurants with major health code violations.

Jason was born in Los Angeles and graduated from the University of Miami.

An avid sports fan, Jason follows the Diamondbacks, Cardinals and Suns with his wife, Karen, and son, Joshua.

His favorite stories to cover are the station’s Pay it Forward segments, which reward members of the community with $500 for going ‘above and beyond’ the call of duty to help others.

Jason, started his career at WBTW-TV in Florence, SC before moving to WALA-TV in Mobile, AL, was named the Associated Press Reporter of the Year in 2002.

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