Concerns raised about digital billboards on HS campuses

Posted: Updated:
GILBERT, AZ (3TV/CBS 5) -

Students at Perry High School in Gilbert used to see a few flyers and announcements on their way to class.

But now, there's something else to catch their attention.

Digital billboards are going up in high schools around the state and across the country.

Perry High School principal Dan Serrano said they have three digital billboards, that were put up at the start of the school year, as a way to use technology - to better reach out to students. 

"It kind of replaces flyers," said Serrano. "It's more up to date with how kids are doing things with Snapchat and Twitter. A lot of announcements like tryouts, and casting for a play or prom this weekend. They are just advertisements for the school."

Above and below the announcements are also advertisements, which help generate money for the school.

Some parents claim that pushing digital ads on students at school is not appropriate.

There are also concerns about privacy and hacking.

A couple months ago, someone appears to have hacked into the system, which is run by a California company called Skool Live.

The hacker posted a series of vulgarities and derogatory images.

"Oh, it was a big surprise when someone showed me a picture of it," said Serrano. " We called immediately and had it turned off until we were sure it was fixed."

Serrano said he was assured by Skool Live that the software has been improved, making it more difficult for hackers.

School officials will decide at the end of the year whether the digital billboards remain on campus next year, Serrano said.

Click/tap here to download the free azfamily mobile app.

Copyright 2018 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


Jason Barry
Jason Barry has been reporting in the Valley since 1997.

Click to learn more about Jason.

Jason Barry

Jason Barry has been reporting in the Valley since 1997.

He is a nine-time Rocky Mountain Emmy Award winner who is best known for his weekly Dirty Dining reports, which highlight local restaurants with major health code violations.

Jason was born in Los Angeles and graduated from the University of Miami.

An avid sports fan, Jason follows the Diamondbacks, Cardinals and Suns with his wife, Karen, and son, Joshua.

His favorite stories to cover are the station’s Pay it Forward segments, which reward members of the community with $500 for going ‘above and beyond’ the call of duty to help others.

Jason, started his career at WBTW-TV in Florence, SC before moving to WALA-TV in Mobile, AL, was named the Associated Press Reporter of the Year in 2002.

Hide bio

  • Featured VideoMore>>

  • 17 dead as duck boat capsizes at Table Rock Lake

    17 dead as duck boat capsizes at Table Rock Lake

    Friday, July 20 2018 1:58 PM EDT2018-07-20 17:58:20 GMT
    The boat capsized on the lake Thursday at around 7:12 p.m. due to heavy winds. (Southern Stone County Fire Protection District)The boat capsized on the lake Thursday at around 7:12 p.m. due to heavy winds. (Southern Stone County Fire Protection District)

    Seventeen people were killed and several were injured after a duck boat capsized and sank on Table Rock Lake in Stone County, Missouri, near Branson, Thursday night.

    More >

    Seventeen people were killed and several were injured after a duck boat capsized and sank on Table Rock Lake in Stone County, Missouri, near Branson, Thursday night.

    More >
  • Pharmacist refuses to fill transgender woman's hormone therapy prescription

    Pharmacist refuses to fill transgender woman's hormone therapy prescription

    Friday, July 20 2018 1:41 PM EDT2018-07-20 17:41:53 GMT
    Hilde Hall says a pharmacist refused to fill her prescription for hormone therapy to begin her transition to a woman. (Source: ACLU of Arizona)Hilde Hall says a pharmacist refused to fill her prescription for hormone therapy to begin her transition to a woman. (Source: ACLU of Arizona)
    Hilde Hall says a pharmacist refused to fill her prescription for hormone therapy to begin her transition to a woman. (Source: ACLU of Arizona)Hilde Hall says a pharmacist refused to fill her prescription for hormone therapy to begin her transition to a woman. (Source: ACLU of Arizona)

    A transgender woman who was just starting hormone therapy hit a roadblock when a local pharmacist refused to fill her prescription. 

    More >

    A transgender woman who was just starting hormone therapy hit a roadblock when a local pharmacist refused to fill her prescription. 

    More >
  • Training pays off for AZDPS officers who stop wrong way driver

    Training pays off for AZDPS officers who stop wrong way driver

    Friday, July 20 2018 1:41 PM EDT2018-07-20 17:41:08 GMT
    (Source: 3TV/CBS 5/Maricopa County Sheriff's Office)(Source: 3TV/CBS 5/Maricopa County Sheriff's Office)
    (Source: 3TV/CBS 5)(Source: 3TV/CBS 5)

    Their job is to protect the public, and that's exactly what they did. Sgt. Matt Kunda and Trooper Jordan Stevens, with the Arizona Department of Public Safety, gave a play-by-play Thursday of what went down Wednesday morning, when they helped stop a wrong way driver on a busy Valley freeway.

    More >

    Their job is to protect the public, and that's exactly what they did. Sgt. Matt Kunda and Trooper Jordan Stevens, with the Arizona Department of Public Safety, gave a play-by-play Thursday of what went down Wednesday morning, when they helped stop a wrong way driver on a busy Valley freeway.

    More >