Slideshow: Best discounts for Black Friday shoppers

Posted: Updated:
(Photo: Meredith Corporation) (Photo: Meredith Corporation)

(Meredith) – Black Friday will be here before you know it, but no doubt, you’re already getting bombarded with ads from every single retailer you can think of.

We’re here to help break through all that noise and show you which stores are the best places to shop this holiday season with a little help from WalletHub.

WalletHub surveyed nearly 10,000 deals from 35 of the largest retailers in the country. They took each companies’ ads and calculated the average discount and compared them to each other. Here’s what they discovered.

Best Stores for Black Friday Shoppers (2017 Average Percent Discount):

  1. Kohl’s: 66.3%
  2. JCPenney: 66.3% 
  3. Belk: 62.8%
  4. Stage: 60.8% 
  5. Shopko: 55.9%
  6. Bealls Florida: 52.8%
  7. Sears: 50.1%
  8. Macy’s: 45.6%
  9. Fred Meyer: 43.9%
  10. Amazon: 36.8%

Black Friday Discounts:

Retailer Apparel $ Accessories Computers & Phones Consumer Electronics Consumer Packaged Goods Toys Appliances
AAFES 34.35% 30.05% 34.93% 36.32% 32.37% 40.60%
Ace Hardware N/A N/A N/A N/A N/A 15.13%
BJ's 26.57% 28.58% 30.36% N/A 28.98% 32.17%
Bass Pro Shops 34.40% N/A 31.59% N/A 31.67% 22.51%
Dick's Sporting Goods 35.01% N/A N/A N/A N/A N/A
Cabela's 36.34% N/A 25.07% N/A N/A 33.15%
Macy's 41.12% 24.52% 41.43% N/A N/A 35.34%
Target 41.66% 32.47% 28.40% N/A 35.66% 39.81%
Wal-Mart 42.09% 30.68% 30.72% N/A 28.13% 38.21%
Kmart 45.07% N/A N/A N/A 31.56% 39.59%
Bealls Florida 50.19% N/A N/A 59.28% N/A 50.14%
Costco 54.11% 22.90% 22.54% N/A N/A 21.43%
Amazon 55.58% 26.13% 27.74% 23.25% 25.66% 23.47%
Kohl's 56.09% 35.07% 37.43% 29.83% 46.66% 41.60%
Belk 57.07% N/A 54.56% 49.98% 53.25% 46.93%
Best Buy N/A 31.30% 31.30% N/A 38.53% 26.48%
Big Lots N/A N/A N/A N/A N/A 25.61%
Dell Home N/A 28.88% 31.61% N/A N/A N/A
Dollar General N/A 39.56% N/A N/A N/A 31.95%
Guitar Center N/A 40.63% N/A N/A N/A N/A
Harbor Freight N/A N/A N/A N/A N/A N/A
HP N/A 34.04% N/A N/A N/A N/A
Lowe's N/A N/A 25.96% N/A N/A 33.90%
Meijer N/A 35.24% 27.26% 23.35% 33.92% 36.66%
Microsoft N/A 29.38% N/A N/A N/A N/A
Newegg N/A 26.07% 34.04% N/A N/A 36.08%
Office Depot/Office Max N/A 30.96% 36.52% 56.05% N/A N/A
Samsung N/A 24.75% 40.35% N/A N/A N/A
Sears 60.21% 39.29% N/A 40.00% N/A 42.79%
JCPenney 60.55% 43.07% 37.11% 61.16% 43.10% 38.67%
Stage 62.31% 64.38% 58.40% 53.37% 60.74% 46.84%
Shopko 62.78% 48.45% 48.34% 33.35% 50.88% 50.77%
Staples N/A 31.12% 27.03% N/A N/A N/A
True Value N/A N/A 50.38% 19.94% N/A 33.59%
Overall Average 47.51% 33.58% 35.68% 40.49% 38.80% 35.69%

Want more? Click here to view WalletHub's entire article.

Need more Black Friday deals? Check these out!

[Related: Amazon releases list of Black Friday deals]

[Related: A look at Walmart's Black Friday deals]

[Related: Black Friday 2017: When will the stores open?]

Copyright 2017 Meredith Corporation. All rights reserved.

Popular Stories