3 On Your Side

More men are grocery shopping

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(Source: 3TV/CBS 5) (Source: 3TV/CBS 5)
(3 ON YOUR SIDE) -

"In regards to my wife and I, who's the better grocery shopper? I am, without question."

Trey Burley jokes, but says it makes sense that he does the grocery shopping for his busy family of four.

Burley’s wife is the breadwinner for the family.

"She earns all the money. So, it’s only logical that I do all the shopping," he said.

Burley is not the only man cruising the frozen food aisle either. A recent Men's Health survey found that 84 percent of those who responded said that they are now the primary shopper in their household.

Supermarket analyst Phil Lempert says that may be a little high since only men were surveyed. But, there is no doubt the number of male food shoppers is up.

"Most of the surveys that we’re seeing really equate it to be about 50/50,” he said.

Lempert says stores need to pay attention because men traditionally shop differently than women.

"Typically, a woman has a shopping list and is planning for a whole week, many meals. A male, well, that's just about one meal occasion," Lempert said.

Experts say men often like non-traditional options such as club, convenience or online stores because of their flexibility. And that brands need to remember that convenience is key since men tend to browse less than women.

Burley said he used to be a convenience shopper until his wife taught him that planning equals savings.

"I was always kind of a fly by the seat of my pants kind of shopper. Oh, we need this. I'll go to the store. Monday through Friday going in every day. And that was not good for our budget.

In terms of the bottom line for stores, Burley says he has one suggestion: "To maybe show just more guys shopping in ads because you don't really see it that much," he joked.

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Gary HarperGary Harper is the senior consumer and investigative reporter for 3 On Your Side at KTVK-TV.

Click to learn more about Gary.

Gary Harper
3 On Your Side

With more than 20 years of television experience, Gary has established himself as a leader in the industry when it comes to assisting viewers and resolving their consumer-related issues. His passion and enthusiasm have helped him earn an Emmy for Best Consumer Reporter from the National Academy of Television Arts and Sciences. He’s also garnered several Emmy nominations

He has negotiated resolutions with companies of all sizes, including some of the biggest corporations in the nation.

Gary has successfully recouped more than $1 million for viewers around the state, making 3 On Your Side one of the most popular segments on KTVK and the station's Web site.

He's best known for investigating and confronting unscrupulous contractors. In fact, many of his news reports have led to police investigations and jail time for those who were caught. Viewers, as well as the companies and people he investigates, regard him as consistently being thorough and fair.

Gary has been with KTVK-TV since 1997. Prior to his arrival in Phoenix, he worked for WZZM-TV in Grand Rapids, Michigan, where he was as an anchor and reporter.

Gary is from Chicago, but launched his television career in Lubbock, Texas, after earning a broadcast journalism degree from Texas Tech University. Following his graduation, he was quickly hired by KLBK-TV in Lubbock, where he enterprised and broke numerous exclusive reports. His aggressive reporting in Texas helped garner him Best Reporter by the Associated Press.

Gary has been married since 1994 and is the proud father of two sons. When he's not helping viewers, Gary is busy catching up on his favorite college and professional football teams as well as cheering on his beloved Texas Tech Red Raiders.

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