Target releases new brand featuring Chip and Joanna Gaines

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In this March 29, 2016 photo, Joanna Gaines, left, and Chip Gaines pose for a portrait in New York to promote their home improvement show, "Fixer Upper," on HGTV. (Photo by Brian Ach/Invision/AP) In this March 29, 2016 photo, Joanna Gaines, left, and Chip Gaines pose for a portrait in New York to promote their home improvement show, "Fixer Upper," on HGTV. (Photo by Brian Ach/Invision/AP)

(Meredith) – Target is announcing their partnership with HGTV superstars Chip and Joanna Gaines in a big way.

This week, Target is releasing Hearth & Hand with Magnolia, an exclusive home and style brand made with one of America’s favorite couples.

[Related: Why Chip Gaines chose a photo no one else liked for his new book]

The launch includes 300 items from tabletop decorations, home décor, and giftables. 

[Mobile users click here to view product slideshow]

Target also said most of the items are under $30, which means these great deals are not only affordable, but just in time for the holidays.

[Related: 'Fixer Upper' stars Joanna and Chip Gaines talk show's end]

“In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target,” Mark Tritton, executive vice president and chief merchandising officer of Target, said on Target's corporate website. “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”

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