Cardinals head coach launches signature hat to benefit foundation

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(Source: AP Photo) (Source: AP Photo)
PHOENIX (3TV/CBS 5) -

Arizona Cardinals coach Bruce Arians is known for his signature headwear and no nonsense style of coaching. He is now taking his brand to another level, and for a good cause.

Arians and his wife, Christine, are continuing a partnership with Just Sports Arizona and State Forty Eight to launch the 2017 BA New Era Signature Derby hats and custom t-shirts marked, “No Risk It, No Biscuit”. 

[ALSO: Fundraiser at Chipotle benefited Arians Family Foundation]

Arians and Christine will be at the Just Sports Sporting Goods Store at the Chandler Fashion Center in Chandler on Thursday evening. All sales proceeds benefit the Arians Family Foundation and Voices For CASA.

Arians will also sign autographs for the first 50 people who purchase the new hats or t-shirts.

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