Plans underway for mega drive-thru holiday light show

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(3TV/CBS 5) -

As drivers head north to escape the heat this Labor Day weekend, they may notice a hint that something big is coming soon.

“Elves are working” and “See what they're up to” banners have recently been posted on trailers east of the Interstate 17 about 1/4 mile north of the Jomax frontage road.

[WATCH: See the trailers parked along I-17]

Construction workers are expected to break ground next week for a huge multimillion-dollar privately-funded holiday drive-thru light display called Illumination: Symphony of Light. It’ll feature millions of lights.  

Simon Kreisberger is one of the business men behind the big idea. Kreisberger owns Play Factory at Desert Ridge Marketplace.

“It’ll be the largest drive-thru holiday light show in Arizona,” he said.

[WATCH: See how the massive display will look!]

Kreisberger said the “elves” will build a 1-mile stretch of road that will wind around the 14-acre property. That road will be able to handle about 300 cars at a time. The millions of colorful lights will line the road and be synced to holiday music.

“It’ll celebrate more than just Christmas,” said Kreisberger. There are expected to be different sections to celebrate diversity and other religions.

Kreisberger hopes to have the drive-thru holiday light display ready to open by Nov. 9 and run through January. His "elves" will remove the lights and put them back up the next year. Kreisberger hopes to make this seasonal family-friendly event. 

Kreisberger estimated tickets to see the display will cost about $30 per car. 

We reached out to the Arizona Department of Public Safety, the Arizona Department of Transportation and the Phoenix Police Department if they have any safety concerns with possible distracted drivers and traffic flow. We're told all three agencies are meeting next week to discuss it. 

The area near I-17 and Jomax is known to back up with traffic heading out of the Valley.

For more information about the mega holiday light drive-thru project, visit

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