20 Cities in 20 Days: More Scottsdale stores transforming into new trend in shopping

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Online shopping is booming, in-store shopping is trending down, which is why so many stores in the malls are closing up shop. (Source: 3TV/CBS 5) Online shopping is booming, in-store shopping is trending down, which is why so many stores in the malls are closing up shop. (Source: 3TV/CBS 5)
There are already signs of so called "shopping experiences" in Scottsdale. (Source: 3TV/CBS 5) There are already signs of so called "shopping experiences" in Scottsdale. (Source: 3TV/CBS 5)
Scottsdale Quarter has several stores that have changed their models to meet the changing shopper. (Source: 3TV/CBS 5) Scottsdale Quarter has several stores that have changed their models to meet the changing shopper. (Source: 3TV/CBS 5)
SCOTTSDALE, AZ (3TV/CBS 5) -

Online shopping is booming, in-store shopping is trending down, which is why so many stores in the malls are closing up shop.

"These stores are trying to reinvent themselves to meet this new consumer economy we are in," says Enrique Lopez-Lira, economics and finance professor at Grand Canyon University.

[SLIDESHOW: More Scottsdale stores transforming into new trend in shopping]

They are going to change, I think they are going to be more like a showroom," says Lopez-Lira. "Think of the Apple store. A lot of people go to the Apple Store, not necessarily to buy the iPod or iPhone but to experience it." 

There are already signs of so called "shopping experiences" in Scottsdale

Scottsdale Quarter has several stores that have changed their models to meet the changing shopper.

Design Within Reach is a trendy furniture store with no cash registers, no pushy sales people.

[SPECIAL SECTION: Wake Up Arizona's 20 Cities in 20 Days]

The staff at this store actually take you through their showroom and sit down with you at a computer to close the deal online.

"We try to get to know them by their first name, tour the studio with them, so they understand whats, what," says Laura Fuentes, a manager with Design Within Reach. "All of our furniture is directly from the designers, not knock offs. It's important for us to share stories of the designers, that way they have an appreciation of why they are in here in the first place."

[VISIT: Design Within Reach]

Warby Parker and a Bonobos men's store share the same setup.

You just try on, order them in store and you walk out hands-free. Your purchase arrives at your house days later.

[VISIT: Bonobos men's store]

Most customers we talked to, dig it.

I like it because I don't feel like I'm being pushed in any way," says Cindy Carwile."

[VISIT: Warby Parker]

"I like the stores to look nice, I don't wanna go rummage through," says Heather Carwile. "I'm ok if not everything they have is on display."

Watch Scottsdale's 20 Cities in 20 Days:

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Copyright 2017 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


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