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Consumer trend: Microadventures

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More and more people are taking short vacations that are full of adventure. (Source: 3TV/CBS 5) More and more people are taking short vacations that are full of adventure. (Source: 3TV/CBS 5)
A microadventure is a travel trend that is popular, especially among millennials. (Source: 3TV/CBS 5) A microadventure is a travel trend that is popular, especially among millennials. (Source: 3TV/CBS 5)
For many, it's all about getting the max adventure in a micro amount of time, and is looking forward to more adventures. (Source: 3TV/CBS 5) For many, it's all about getting the max adventure in a micro amount of time, and is looking forward to more adventures. (Source: 3TV/CBS 5)
(3 ON YOUR SIDE) -

Whether it’s climbing ice mountains, paddle-boarding through the Virgin Islands, or learning to surf, Kim-Marie Evans is always up for an adventure, but doesn’t always have a lot of time. 

“I was standing and surfing in the warm waters of Nicaragua. Next day I was flying back home driving carpool,” Evans explains about a recent trip.

That’s not uncommon for Evans, who is used to being a super mom one day and jumping on a deal for a quick adventure the next. She’s a massive fan of the microadventure. 

What’s a microadventure?

“It’s basically a burst of a vacation or an experience. The kinds of things the previous generation thought we needed seven, 10, 15 days to experience. Those of us today who are busier are looking for the same experience in just maybe a nugget -- two, three, four nights instead,” Gabe Saglie of Travelzoo.com explains.

Saglie says the travel trend is popular, especially among millennials.  

And forget about lying on the beach. There’s no rest for the weary here. It’s more about experiencing life.

“It’s the two-night dude ranch experience. It’s the three-day river rafting experience. It’s the zip-line and bungee-jumping experience,” Saglie says.

He goes on to explain that people used to save for long periods for a vacation. Flash sales changed that.

“Consumers are conditioned to be on the lookout for these sales, to jump on them as quickly as possible. There’s an incentive now to be ready to experience a vacation,” Saglie explains.

And with work taking over so many people’s lives, a quick trip may be the only option.

“I can’t devote a week to everything I want to do and you can fit a lot in in three days. If I do 10 three-day trips instead of three 10-day trips, think of the amount of things you can pack into that amount of time,” Evans explains.

Evans says for her, it’s all about getting the max adventure in a micro amount of time, and is looking forward to more adventures.

“I want to heli-ski. That’s next on my list and also a three-day trip to Napa Valley,” she says.

Copyright 2017 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


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Gary HarperGary Harper is the senior consumer and investigative reporter for 3 On Your Side at KTVK-TV.

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Gary Harper
3 On Your Side

With more than 20 years of television experience, Gary has established himself as a leader in the industry when it comes to assisting viewers and resolving their consumer-related issues. His passion and enthusiasm have helped him earn an Emmy for Best Consumer Reporter from the National Academy of Television Arts and Sciences. He’s also garnered several Emmy nominations

He has negotiated resolutions with companies of all sizes, including some of the biggest corporations in the nation.

Gary has successfully recouped more than $1 million for viewers around the state, making 3 On Your Side one of the most popular segments on KTVK and the station's Web site.

He's best known for investigating and confronting unscrupulous contractors. In fact, many of his news reports have led to police investigations and jail time for those who were caught. Viewers, as well as the companies and people he investigates, regard him as consistently being thorough and fair.

Gary has been with KTVK-TV since 1997. Prior to his arrival in Phoenix, he worked for WZZM-TV in Grand Rapids, Michigan, where he was as an anchor and reporter.

Gary is from Chicago, but launched his television career in Lubbock, Texas, after earning a broadcast journalism degree from Texas Tech University. Following his graduation, he was quickly hired by KLBK-TV in Lubbock, where he enterprised and broke numerous exclusive reports. His aggressive reporting in Texas helped garner him Best Reporter by the Associated Press.

Gary has been married since 1994 and is the proud father of two sons. When he's not helping viewers, Gary is busy catching up on his favorite college and professional football teams as well as cheering on his beloved Texas Tech Red Raiders.

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