Keith Urban headlining AT&T Block Party Friday night during Final Four weekend

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Keith Urban performed at the Grammy's last month. (Source: AP and @FinalFourPhoenix via Twitter) Keith Urban performed at the Grammy's last month. (Source: AP and @FinalFourPhoenix via Twitter)
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(Source: March Madness Music Festival) (Source: March Madness Music Festival)

Final Four Phoenix announced Thursday morning that Keith Urban would be headlining the AT&T Block Party Friday, March 31 at Margaret T. Hance Park in downtown Phoenix. The concert is part of the free March Madness Music Festival.

[RELATED: Big names to take the stage at the Final Four Music Fest in Phoenix]


Friday is the AT&T Block Party (4 p.m.-10 p.m.). Saturday is Coca-Cola Music (2 p.m.-10:30 p.m.). And Sunday is the Capital One JamFest (3 p.m.-10 p.m.)

Urban, who made his solo American debut in 1999 and has since released seven more studio albums, married actress Nicole Kidman in 2006.

His current album, Ripcord, was nominated for Best Country Album at the 59th Annual Grammy Awards.

Urban, 49, has the most consecutive top 10 songs on Billboard’s Country Airplay Chart (37). That streak goes back to August 2000.

What you need to know

The March Madness Music Festival is free, but seating is on a first-come, first served basis so plan to get there early. You will be wanded at the gate and might be subject to physical inspection by on-site security.

Only small bags 5.5” by 8.5” or smaller will be allowed inside the festival with the exception of clear bags. Clear plastic bags up to 12”x6”x12” are permitted.

Chairs and strollers will not be allowed inside the event. That holds for selfie-sticks, too.

No outside food or beverages are permitted with the exception of water in factory-sealed unfrozen bottles no larger than 16.9 ounces. There will be concessions that accept cash and credit cards.

For more details, check out the March Madness Music Festival FAQ page.

Fans around the world will be able to tune in for many of the stellar performances via live stream on, and the official NCAA YouTube channel.  Additionally, the official festival site will be updated in advance of the big weekend with details at

Copyright 2017 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.

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