Valentine's Day

Florists get ready for the busiest day of the year

Posted: Updated:
Flower shops in the Valley are busy with orders on the day before Valentine's Day. (Source: 3TV/CBS 5) Flower shops in the Valley are busy with orders on the day before Valentine's Day. (Source: 3TV/CBS 5)
Arizona Flower Market said it had close to 2,000 deliveries on Monday. (Source: 3TV/CBS 5) Arizona Flower Market said it had close to 2,000 deliveries on Monday. (Source: 3TV/CBS 5)
Arizona Flower Market said it hired up to 80 drivers for Valentine's Day deliveries. (Source: 3TV/CBS 5) Arizona Flower Market said it hired up to 80 drivers for Valentine's Day deliveries. (Source: 3TV/CBS 5)
PHOENIX (3TV/CBS 5) -

Love is in the air.

"Guys are kind of known for being last minute and desperate. They want us to, you know, help to make their valentine, um, happy," said Cheryl Demham, owner of Arizona Flower Market.

There's panic, too. The most intense day of the year for florists is here and shops around the Valley are buzzing.

"Today we did close to 2,000 deliveries. Tomorrow we are already about at 3,000," said Demham.

It takes an army of people to get the flowers from order to arrangement to your front door.

"We hire about 60 to 80 contract drivers just for this holiday alone," said Demham.

From roses to lilies, orchids to tulips, balloons to teddy bears, no matter what your sweetheart adores, if you haven't placed your Valentine's Day order by now, you might be too late.

 "Good luck. Our cut off time tomorrow is 11 o'clock for same day (delivery) but there is no guarantee on a time," said Demham. 

Copyright 2017 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


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Ashlee DeMartino
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An award-winning journalist, Ashlee has worn many hats in her career, one-woman-band, executive producer, anchor, reporter and morning traffic reporter. However, her main focus and passion is weather.

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