Tempe coffeehouse launching new service that could lead to more jobs

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Cartel Coffee in Tempe (Source: 3TV/CBS 5) Cartel Coffee in Tempe (Source: 3TV/CBS 5)
Cartel Coffee in Tempe (Source: 3TV/CBS 5) Cartel Coffee in Tempe (Source: 3TV/CBS 5)
Cartel Coffee in Tempe (Source: 3TV/CBS 5) Cartel Coffee in Tempe (Source: 3TV/CBS 5)
Cartel Coffee in Tempe (Source: 3TV/CBS 5) Cartel Coffee in Tempe (Source: 3TV/CBS 5)
TEMPE, AZ (3TV/CBS 5) -

A local specialty coffeehouse is upping the game when it comes to flavor and quality.

Now, it's about to launch a new service that could lead to Valley jobs.

At Cartel Coffee in Tempe, these guys are passionate about specialty coffee, traveling to South and Central America to hand-select beans.

"What we sort of like is to bridge the gap between the ridiculous and the commonplace and give people sort of that upper middle-class coffee," said Paul Haworth, the director of Cartel Coffee production.

Cartel Coffee in Tempe is one of six locations in the Valley, but the only one where hand-roasting is happening and the flavor profiles are being masterfully crafted.

"From these two thermocouples, I get a live temperature of the beans, so they're kind of spinning this way and they pile up here and then I get an air temperature," explained Daniel Noffsinger, Cartel Coffee's head roaster, who also studied computer science. "Then, I get a graph of those along with a graph of a rate of change of those and by manipulating that, by kind of changing the flame at different times, we can bring out different flavors in the coffee."

Now, because of the Cartel popularity, the online ordering process is undergoing a big change: automation.

Similar to auto-debit, coffee drinkers will soon be able to choose the amount of coffee and when and how often it will ship.

"Well, people know how ridiculous we are about control," Haworth said. "We're control freaks, we're quality-focused and we just love bringing people into the story. We want everyone to be part of the story. It's all about people."

Right now, Cartel says more than 5,000 people across the nation are pre-subscribed for the automated ordering.

Haworth said if all goes as planned, it will lead to orders overseas and the need to hire at least 20 new employees.

This new service is set to launch in February.

For more information, visit https://cartelcoffeelab.com.

Copyright 2017 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


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