Arizona sunshine a selling point for folks in colder climatesPosted:
With blue skies and highs near 70 degrees, winter weather this time of the year in Metro Phoenix is a big selling point for Arizona.
According to Stephanie Dowling, Deputy Director at the Arizona Office of Tourism, the Valley is able to lure major sporting attractions like the Super Bowl, the College Football National Championship, the Phoenix Open, Spring Training, and the NCAA Final Four of March Madness, largely due to the desert climate January through April.
"This is really our peak season," said Dowling. "One of the big reasons we feel we're a great destination for national events is our weather."
This translates into fans spending money, sometimes more than they bargained for.
"A lot of people that come visit, they end up staying and deciding they want to move here after they've seen how beautiful it is this time of year," said Dowling.
Real estate experts vouch for it.
"So, we get a lot of people coming from the Midwest where it's snowing, and it's super cold, and we've got just this awesome weather and events to follow it up with," said Ed Drummond, designated broker at Capstone Realty Professionals.
According to Drummond, Metro Phoenix is heading into the busiest home-buying time of the year, with particular types of customers looking for particular types of properties.
"The snowbirds, who maybe are staying for a short duration, maybe a month, and they realize, wow, we could buy a second home here," said Drummond. "Some of the higher-end are also selling because this is a time when they're coming into town and they're experiencing it."
Besides billboards and digital ads, ambassadors are visiting frigid neighborhoods in cities like Chicago and San Francisco, talking to residents about the weather and attractions Arizona has to offer, then handing out gift cards. The Arizona Office of Tourism calls it their "Random Acts of Sunshine" campaign.
"So that we can remind them that we're a really great place to visit if you need a break from the cold weather," said Dowling.
According to the Arizona Office of Tourism, more than 42 million out-of-towners spend more than $20 billion each year in Arizona.
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