Shopping for homes online

'EHarmony for homes' website hits Phoenix

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MESA, AZ (3TV/CBS 5) -

It's being called the "eHarmony for home buying." It's a brand new website targeting millennials.

"They are the fastest-growing and largest buyers in the market today, but they are the most underserved by home-search sites" said Alex Bowman, creator of home-buying website Casamatic.

But any age group can use it. Alex Bowman created casamatic.com after having his own frustrating experience with trying to find a home. He realized it’s not always about price and location.

"Things like, what you like to do, is it near the area you like to eat, served by highly rated public schools, what type of architectural style is the type of house?" said Bowman.

Casamatic launched in Cincinnati about a year ago, then in Chicago and just two months ago in Phoenix. The website is free to use.

Here's how it works.

Potential buyers log on via Facebook or email and then fill out a 10-question survey that find out your likes and preferences, like: "On the weekends I like to go out with my friends, or I like family-friendly activities, or I like to go to the gym, then it moves to, I like Mexican food, I like coffee shops, I like breweries and also this is where I work, I drive to work and I only want a 20-minute commute," said Bowman.

 A few minutes later, you get home, and matches are sent to you. From there, and this is where the eHarmony comparison comes in, you either like, dislike or hit the "schedule a showing" button. And that is sent straight to a local agent, who calls you immediately to schedule that showing.

"It's eliminating areas we know won't work for them because of their needs and wants in their home, so it refines the search from, I want a home in Arizona to I want a home in Tempe or I want a home in Peoria," said Asher Cohen of Tru Realty.  

It can save buyers time and money. Casamatic is looking to expand outside the Valley and add a mobile app soon.

To take a look at the website click here.

Copyright 2016 KPHO/KTVK (KPHO Broadcasting Corporation). All rights reserved.


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