Jim and Adriana Gruber love raising their family in downtown Phoenix - and they're not alone.
"There's people walking everywhere now," said Adriana Gruber. "Lots of activities, arts, and lots of fun."
It's taken years, but downtown Phoenix has finally become a destination where people want to live, with new housing developments going up all over the place... with more on the way.
Downtown Phoenix currently has more than 20 apartment and condominium projects under construction, that will create more than two thousand new places to live.
Tim Sprague manages Portland Place, a luxury condo community off Roosevelt and Central, which plans to add another 149 units by the end of next year.
"Things have changed dramatically," said Sprague. "There is a vibe in downtown Phoenix now. There's activity, and we've crossed that tipping point for our downtown becoming rejuvenated."
Dan Klocke, with Downtown Phoenix Inc., said they're attracting a wide range of people -millennials, single professionals, baby boomers looking to downsize, even some empty nesters, and there are a number of reasons why.
Light rail has definitely helped - making it easier for folks to get around.
Major sporting and concert events are around the corner, not to mention all the cultural activities, theater, and assortment of new shops and restaurants.
ASU's expanding downtown campus is also a big selling point.
"I think for the first time in a long time people are starting to look at downtown as a neighborhood," said Klicke. "It's a place to live, as well as work, and go to events. It is truly a community now, and that's what's making it attractive to a lot of people."
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