CBS 5's 'Pay It Forward' adds new corporate sponsorPosted: Updated:
CBS 5 has a new sponsor of the station’s popular Pay It Forward community relations franchise. BILINER, LLC, the world’s oldest bottled water company (Est.1664) has come on board as a corporate sponsor of the program. BILINER, LLC recently came to Arizona from Europe and joins long time Pay It Forward sponsor Wells Fargo.
Pay It Forward started in 2009 as a platform to provide Arizonans with a way to give back to their community. With that charitable thought, the CBS 5 Pay It Forward program was born. Now more than six years later, the CBS 5 Pay It Forward program has raised over $1,500,000 for families in need and a variety of worthy causes.
“As a broadcaster, I do believe that we have an obligation to the communities we serve,” said CBS 5 Vice President and General Manager Ed Munson. “We have a large voice and a capacity to make a huge difference in so many lives. But it’s not about us. This is a testament to the caring and giving nature of our viewers and we’re happy to be able to align ourselves with companies that feel the same way.”
With headquarters in Scottsdale, BILINER, LLC is committed to investing in programs designed to create a better Arizona. “We are excited to bring our European heritage to America,” said Dennis Gonsiorovsky, CEO of BILINER, LLC. “A large part of that heritage has to do with being a strong community steward. CBS 5’s Pay It Forward program allows us to be involved with a highly-respected program while partnering with some wonderful local charities with the ultimate goal of inspiring positive change in Arizona.”
The Pay It Forward Car Wash, hosted by CBS 5’s Paul Horton, was the first Pay It Forward event, in October 2009, and has been a yearly fixture since. The Car Wash is a fundraiser for Big Brothers/Big Sisters and has raised more than $500,000 for the organization since its start. Other organizations and causes aided by the CBS 5 Pay It Forward program have included: Back to School Clothing Drive, St. Mary’s Food Bank, 100 Club, St. Vincent de Paul, and Crisis Nursery, to name a few.