How to 'brand yourself'

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You've probably heard of the  business buzz word “branding,” but how do you determine what “brand” your business is, or how to capitalize on it to make some money? Ali Craig, branding expert,  shows us how to look at your “brand” before you start up, and how you can stand out from the masses.

"Be Legally Brand"
Make sure your domain name or URL is not only available but also do a trademark search. The last thing you want to do is get a cease and desist letter.

"Don't be Brand Basic"
Power is the image and the image is power.  Don't just group yourself with everyone else in your category; know what makes you stand out.

"Dress Your Brand"
If you think sitting at home in your pajamas is the life of an entrepreneur, think again.  Studies show designated workplace and work clothes make a productive brand.  Besides, if someone actually calls you for a last minute meeting, you do not want to head to Starbucks in your yoga pants.

"Don't be Brandom"
From how you dress to the words you use to define your brand, website, social media, etc.  all reflect your company.  Those free business cards with the manufacturer's name on the back are not going to cut it. Your cousin who dabbles in graphic design doing your website will most likely not make a cohesive brand.

"Brainy Brands = Ten"
Even the perfume you wear could define your brand. You need to make a lasting impression and hit all the senses through smell, strategic color, texture, sound, touch because you want that potential customer to think of you for more than 10 minutes.  Through the senses you will literally create more blood flow in a brain bundle branch that will bring you and your brand top of mine. In that ten minutes they will either act on that impression, change it or remove/delete it.

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