'Drink one for Dane' at Dutch Bros. Coffee on FridayPosted: Updated:
Friday, May 1, is “Drink One for Dane Day," when Dutch Bros. Coffee locations around the Valley and around the country donate proceeds to the Muscular Dystrophy Association (MDA). MDA focuses on fighting Lou Gehrig's disease, also known as amyotrophic lateral sclerosis (ALS).
Friday's big event event kicks off ALS Awareness Month, and is held annually in honor of company co-founder, Dane Boersma, who was diagnosed with ALS in 2005 and passed away in late 2009.
Dane's memory continues to inspire everyone within the company. On Drink One for Dane Day, all employees and loved ones proudly wear and proclaim the event slogan, “Drink One for Dane.”
“We are eternal optimists and believe one day there will be a cure for ALS,” said Travis Boersma, Dane's brother and Dutch Bros. Coffee Co-Founder. “The services provided to families facing this disease are so vital, and we are pleased to support those families.”
Last year, Dutch Bros. contributed a record-breaking $271,500 to MDA for research and family services funding. Since becoming involved with MDA in 2007, Dutch Bros. has donated more than $896,500.
“MDA is immensely grateful to have Dutch Bros. as a partner in helping fund research for ALS and providing services for those served by MDA,” said MDA Area Director Arlene Wedsted. “To see the outpouring of love and support for Dane, and the thousands of others living with ALS, during the annual ‘Drink one for Dane' campaign is truly special and we thank everyone who visits Dutch Bros. on May 1 to support the fight against this devastating disease.”
To find the location nearest you, visit www.dutchbros.com/locations.