Better Homes and Gardens presents some of year's best new products

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A new survey reveals that 73 percent of Americans are willing to pay more for new, innovative products.

On Tuesday's Good Morning Arizona, we got a chance to check out some of the hottest new products around!

Better Homes and Gardens, along with leading market research firm BrandSpark International, have announced the winners of the 2015 Better Homes and Gardens Best New Product Awards (

The Best New Product Awards (BNPAs) is the leading consumer-voted awards program in North America, honoring consumer products in the categories of Beauty, Food & Beverage, Health & Personal Care, Household and Kids.

The winning products were determined by more than 70,000 consumers who participated in an extensive nationwide survey.

The 2015 survey had 294 entries and 93 winning products across a range of categories. Better Homes and Gardens will showcase the winners and select insights within its print, broadcast and digital properties.

Trends forecaster Jessie Artigue filled us in on some of the best new products of the year. Some of those include: The Minute multi-grain medley, Butterfinger Peanut Butter Cups, Tide Pods “Free and Gentle,” All dryer sheets, and NexGard beef-flavored flea and tick tablets.

Some other highlights from this year's survey are:

-New Product Interest:
* 78 percent of American shoppers are interested in trying innovative new products and many are open to the idea of paying a premium for quality innovation.
*85 percent feel proud when they get great value for their money, and American shoppers see value in established brands.

Food and Health: 83 percent of Americans believe that there is a lot they can do with food and nutrition to prevent illness, and 53 percent rely on the nutritional info shown on product packaging to help them eat healthier.

Online Shopping: 89 percent of Americans shop online. Beauty leads e-commerce with nearly one in two shoppers buying beauty products online at least occasionally, compared to 13 percent for food & beverage and 15 percent for household care products.

Mobile Shopping Habits: 7 in 10 American shoppers now own a smart phone and more than half use their mobile devices when shopping in-store.

Beauty and Personal Care: More than 80 percent of shoppers consider it extremely or very important that products are well-priced and proven effective.

Household Care: While 42 percent are trying to purchase more natural household cleaning products, shoppers rate effectiveness as the most important attribute in a majority of household categories.

As a successful on-air personality, trends forecaster and fashion/lifestyle writer, Jessie Artigue joined BHG as a Contributing Editor in 2014. Her popular fashion and lifestyle blog,, features creative advice for a flavorful life with inspirations on beauty and style, healthy eating, entertaining, DIY projects, and more. ?

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