Valley hotels scored big during the Super BowlPosted: Updated:
GLENDALE, Ariz. -- Super Bowl XLIX in Glendale produced the highest revenue per hotel room ever recorded for Phoenix-area hotels for a single day.
It also resulted in the seventh-highest occupancy rate at metro Phoenix hotels. The rate for Jan. 31 was 95.7 percent, the seventh-highest on record, according to Smith Travel Research.
For the four days leading up to, and including the Super Bowl, occupancy at metro Phoenix hotels was 91.5 percent. That's 40 percent higher than the same period in 2014, the company said.
The Central Phoenix submarket, which includes downtown Phoenix hotels, posted the highest occupancy rates in the metro area during Super Bowl week, topping out at 98 percent on Jan. 31.
As for revenue per available room, a key indicator of hotel performance, it spiked at $324.87 for metro Phoenix on Jan. 31. The hike represented a 318 percent increase over the same day in 2014, Smith Travel Research said.
Super Bowl Sunday saw a similar surge, at $320.55, a whopping 410 percent increase over the same day a year ago, the company said.
Super Bowl XLIX generated the three highest revenue performances in metro Phoenix history and four of the top 10.