NFL Super Kids program helps Valley children in need

Posted: Updated:
By Tami Hoey By Tami Hoey

PHOENIX -- Students from public and private schools around the Valley have teamed up with the big leagues to make a difference in the lives of other children.

On Thursday, hundreds of kids joined with the National Football League, the Arizona Cardinals, the Arizona Super Bowl Host Committee, Verizon and the Salvation Army South Mountain Kroc Community Center to help local children in need.

The community project is called "Super Kids - Super Sharing." The project puts books, sports equipment and school supplies into the hands of local children from low-income families.

For the past few weeks, participating schools have been collecting new or lightly used items. The NFL provided posters, flyer templates, instructions and other materials to make this project easy to implement.

"We started this with just three schools in Atlanta 15 years ago," says NFL Super Kids director Susan Groh. "This year we're working with more than 100 schools. We've got hundreds of kids coming in today and dropping off books, sports equipment and school supplies they've been collecting. And this afternoon, everything gets turned around and donated to recipient schools in the community."

"It's very exciting, not just as player but as a person," says former Arizona Cardinal Frank Sanders. "To see kids showing love, kids grabbing hold of the big picture of sharing. That, to me, is pretty special."

Participants included schools from Phoenix, Scottsdale, Chandler, Tempe, Gilbert, Tolleson, Mesa, Goodyear, Avondale, Queen Creek and Litchfield Park.

"It's a great chance for kids to do something for other kids," says Groh.

Their efforts will be enjoyed by thousands of children who might not otherwise have access to sports equipment, books and school supplies. Donated items were made available to pre-selected lower income schools and local organizations serving children in need, including the Salvation Army South Mountain Community Kroc Center.

As part of the program, Verizon made a $10,000 HopeLine donation to the Back to School Clothing Drive organization in support of their efforts to support school children affected by domestic violence.

More information about the program can be found online.