Super Bowl helping Arizona stay green

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By Mike Gertzman By Mike Gertzman

NFL, Arizona Super Bowl Host Committee and Verizon to Offer Public Recycling Event for Electronic Waste, Cell Phones

PHOENIX -- The Arizona Super Bowl Host Committee and the NFL are teaming with Verizon to collect and safely recycle electronic waste in the Phoenix area. The recycling event is open to the public and gives local residents an opportunity to actively participate in the "greening" of their community as part of Super Bowl.

The collection takes place on Tuesday, Jan. 20, 2015 from 7:30 a.m. to 2:00 p.m. at the Desert Ridge Market Place in North Phoenix behind the AMC Theater Building.

All electronic items turned in for recycling will be handled by SMS, an e-Steward Certified recycler, that will dispose of the items in an environmentally responsible manner and keep items out of the local landfills.

Recyclable items include laptop and desktop computers; CRT (cathode ray tube) and LCD (liquid crystal display) monitors and televisions; computer cables, mice and keyboards; gaming consoles; telephones and answering machines; stereo and audio equipment; paper shredders; alarm clocks; printers; cameras; conferencing equipment; remote controls; earphones; small electronic appliances (such as coffee makers, toasters, toaster ovens and can openers); microwave ovens; vacuum cleaners; and electronic toys without batteries. Hard drives will not be wiped, and all batteries should be removed prior to turning in any items.

"The Super Bowl is a monumental one-day event. As a Host Committee it's our mantra to leave a lasting legacy in our communities that extends beyond Feb. 1, 2015," said Jay Parry, president and CEO of the Arizona Super Bowl Host Committee. "Beginning with the Host Committee's first tree planting in April 2014, we've worked with all our community partners and the NFL to identify ways including solid waste collection, food recovery, material repurposing and a sports equipment and book donation drive that will leave a positive 'green legacy' in our backyard."

"The NFL has spent more than two decades addressing the environmental impact of Super Bowl events and activities," according to NFL Environmental Program Director Jack Groh. "This project with Verizon and the Host Committee lets everyone share in the greening of Super Bowl in their own community. Keeping e-waste out of local landfills is a way for all of us to do something positive."

James Gowen, Chief Sustainability Officer at Verizon, said, "New electronics are very popular gifts each holiday season, but we all need to know where and how we are discarding our old devices. As more phones and tablets enter the marketplace, Verizon remains committed to collecting used models, helping to curb the rise in electronic waste."

Verizon has collected 1.8 million pounds of e-waste at similar events since the launch of its recycling
rally program in 2009. Verizon, together with SHI, ensures accredited and certified recycling vendors
such as SMS in Phoenix, are selected for the events.

In addition to recycling e-waste, Verizon will collect no-longer-used cell phones, batteries, chargers,
accessories and tablets as part of its Hopeline® from Verizon program, which provides support for nonprofit domestic violence organizations and agencies nationwide. Since its launch in 2001, Verizon has donated more than 180,000 phones to victims and survivors and awarded millions of dollars in cash grants to support domestic violence prevention and awareness initiatives.