Super Bowl Central coming to downtown Phoenix

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By Christina O'Haver By Christina O'Haver

PHOENIX -- In two weeks, 12 blocks of downtown Phoenix will be transformed into party central for Super Bowl XLIX.

Super Bowl Central is expected to attract about one million people.

"I'm most excited about seeing Super Bowl Central come to life, you know, with the plans that we're putting in place now, to see it all come to fruition," said Devney Preuss, the event's senior director. "Super Bowl week will be really exciting."

It will be the biggest block party in Super Bowl history. What started as a three-block party in Indianapolis three years ago will now be a 12-block extravaganza.

"We'll have our own 'wow' factor," Preuss said. "In Indianapolis, it was a zip line, New York last year was a toboggan run, and ours will be a representation of Arizona's outdoor activities and natural wonders."

In addition to the usual football, food and fun, Super Bowl Central is also free and family friendly. A concert stage will host local acts by day and national recording artists by night.

"We have weather and space to capitalize on here with an average temperature of about 70-71 degrees in February and, you know, 12 city blocks with which to work," Preuss said. "We're really excited about the possibilities."

Super Bowl Central will open to the public Wednesday, Jan. 28. and run through Sunday, Feb. 1.