US Airways Center to be renamed Talking Stick Resort ArenaPosted: Updated:
PHOENIX -- The home of the Phoenix Suns, Phoenix Mercury and Arizona Rattlers is getting a new name.
US Airways Center will soon be known as Talking Stick Resort Arena.
According to a news release, the name change will be visible throughout the facility, with Talking Stick Resort Arena being prominent on the exterior of the building, on the underbelly of the center-hung scoreboard, on the arena's rooftop, and on the Suns and Mercury basketball courts.
"Like Talking Stick Resort, this venue has become an iconic destination for entertainment in Arizona," said President Diane Enos of the Salt River Pima-Maricopa Indian Community, the owner and operator of Talking Stick Resort.
"Thousands of families and individuals have created long-lasting memories at this venue which makes its new name, 'Talking Stick Resort Arena,' all the more meaningful," Enos continued. "We have a shared commitment with the Phoenix Suns in building a sense of community in the Valley and we are honored to help them provide a place for so many people to gather and celebrate."
The naming rights agreement for the downtown venue is a multi-year deal.
"We could not be more excited about our expanded relationship with Talking Stick Resort," said Phoenix Suns President Jason Rowley. "Talking Stick Resort and Casino Arizona has been a trusted and valued partner of the Phoenix Suns for many years. This naming rights agreement brings our partnership to a new level and will have an astral impact on the visibility of their support for the Phoenix Suns, Phoenix Mercury and the entire community."
"This is an exciting day for Phoenix, and another example of what an incredible partner the Salt River Pima-Maricopa Indian Community is for all of us," said Phoenix Mayor Greg Stanton. "We welcome the new name and look forward to the day when a Suns championship banner hangs from the rafters at Talking Stick Resort Arena."
American Airlines, the current naming rights partner and owner of US Airways, has fulfilled all of its obligations and elected not to extend its naming rights agreement beyond the 2014-15 season.
The facility's naming transition to Talking Stick Resort Arena is expected to be completed before the beginning of the 2015-16 Phoenix Suns season.
In addition to being the home of the Phoenix Suns, the three-time WNBA world champion Phoenix Mercury and five-time arena football world champion Arizona Rattlers, the building has hosted a number of blockbuster concerts and family-friendly shows.