True Food Kitchen opens 'Juby True' organic juice bar

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By Tami Hoey By Tami Hoey

PHOENIX -- If you like True Food Kitchen, we bet you're going to like Juby True!

True Food Kitchen is opening its first stand-alone organic cold-pressed juice store, Juby True. The new location is near 40th Street and Camelback, along Phoenix's Camelback Corridor.

The 2,200-square-foot space will be a location where all Juby juices will be pressed daily for delivery to Valley True Food Kitchen restaurants, other local Fox Restaurant Concept restaurants, and the airport.

The already-popular juice spot will serve guests with a wide selection of 100-percent organic cold-pressed juices that have become a daily craving for many guests with health in mind.

"Juicing is a great way to get nutrients into your body," says Arik Markus, Executive Chef at True Food Kitchen.

Complementing Juby True's juice variety, the juice spot will offer super-food meal-replacement smoothies, coffees and teas, and health-minded snacks. Additionally, for the first time, Juby True Arcadia will serve a wide variety of grab-and-go energizing salads.

"Juby True was so well received in Scottsdale that we wanted to find a perfect second location that is convenient for guests to visit every day," said founder Sam Fox. "We hope to see people in the morning, at lunchtime, for an afternoon snack and a light dinner, making Juby a daily part of their lives."

As with True Food Kitchen, Juby True supports local, sustainable and organic farming, resulting in an ever-changing menu to showcase fresh and in-season fruits and vegetables. Every 16-ounce bottle of juice contains five to seven pounds of raw, 100-percent organic produce that has been cold-pressed and never pasteurized.

Juby True is celebrating opening week this week at the new location with a daily giveaway valued at more than $500. Five guests will win a deluxe Juby lifestyle box filled with a $100 True Food Kitchen gift card; a copy of New York Times' best-selling cookbook, True Food Kitchen: Seasonal, Sustainable, Simple, Pure; a gift certificate for a three-day Juby True cleanse; a gift certificate for Madison Improvement Club classes; Lululemon gear; and more. Guests can enter to win once daily at Juby True's new Phoenix location from Tuesday, Dec. 2 - Saturday, Dec. 6. Winners will be awarded daily.

Juby True opened its first location adjacent to True Food Kitchen at Scottsdale Quarter in October 2013. Soon after, the juice bar began selling bottled juices out of True Food Kitchen at Biltmore Fashion Park in Phoenix.

Juby True - Arcadia
3912 E Camelback Road
Phoenix Arizona 85018
Tel: 480.240.1277

About Fox Restaurant Concepts
Fox Restaurant Concepts is a growing restaurant group encompassing 15 unique concepts spanning seven states with more than 3,000 employees. Each concept strives to provide guests with a remarkable dining experience that will leave a lasting impression. For more information, visit