Brothel owner says Valley isn't ready for influx of Super Bowl sex workers

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By Jennifer Thomas By Jennifer Thomas

SCOTTSDALE, Ariz. -- We're only two months away from the Super Bowl in Arizona and while teams and fans focus on the playoff picture, law enforcement has been working to stem the tide of sex workers who always follow the action.

But some critics believe those efforts will fall well short and they have one videotaped piece of evidence.

Krissy Summers, a former legal prostitute at the Moonlite Bunny Ranch outside Carson City, Nevada, and her boss, Dennis Hof, who operates the legal brothel, came to Arizona to prove just how easy and prevalent illegal prostitution is in the Valley.

"It's not the Valley of the Sun, it's the valley of sex," Hof said.

It takes less than an hour to set it up. Hof takes a few pictures of Summers then using a prepaid credit card Summers buys a $20 ad on escorts with a thinly veiled offer of sex for money.

Summers, 25 in real life, poses as an underage girl named Natalie. Within two minutes, the calls roll in. One man even showed up at the dummy location Summers gave just 15 minutes earlier and her ad was just one of more than 50 up at the time.

"In 15 to 20 minutes we had 13 people call, I'm horrified, and creepy, asking for creepy requests," Hof said.

He said it's proof Arizona is nowhere near ready for the tide of Super Bowl sex workers.

"They can't control it," Hof said. "If they can't take care of 50 girls that are selling sex, how are they going to take care of 500 to 1,000? Pimps from all over America are coming to Phoenix for the Super Bowl."
Hof admits he has skin in the game. He's made numerous high-profile offers to bring his brand of legal prostitution as a solution to illegal sex.

"If you don't want murders, you don't want pimps working the city of Phoenix and you don't want criminal activities, enforce your laws or look at it my way and consider the Bunny Ranch a legal safe operation," Hof said.

Valley police say enforcement is the best tactic.

"We're going to go after all aspects of the sex trade," said Sgt Trent Crump of the Phoenix Police Department.

A sex sting in August caught 150 would-be sex buyers responding to online classifieds -- just one in a steady drum of busts aimed at snuffing out Super Bowl sex.
Activists like Cindy McCain are teaming up with police behind a big billboard awareness campaign, new research at Arizona State University that will study sex trafficking trends as we near the game and added training for officers and businesses.

"Our goal in all this is to make sure that when traffickers think about bringing kids into Arizona, that they're doing it at great risk," McCain said. "They're going to go to jail for a very long time."

But Hof is willing to bet that's not enough and he says this weeknight in Scottsdale is proof that sex is on sale in the Valley.

The ad that Hof and Summers posted and the calls they took were not illegal because they didn't take the obvious next step.


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