Arizona launches sex trafficking awareness effort

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By Chloe Nordquist By Chloe Nordquist

PHOENIX (AP) -- Arizona is launching a statewide effort to raise awareness about sex trafficking.

The "End Sex Trafficking AZ" campaign is designed to give residents resources they need to provide tips to law enforcement, get help for victims and learn more about human trafficking.

The new effort was announced Tuesday by Gov. Jan Brewer's office and the Arizona Human Trafficking Council. The council and the Governor's Office for Children, Youth and Families are partnering with the U.S. Department of Homeland Security's Blue Campaign targeting sex trafficking.

The state transportation department, Arizona Lodging and Tourism Association and beer distributor Hensley Beverage Company will distribute materials at 5,000 rest and truck stops, hotels, bars and restaurants across the state.

Cindy McCain is co-chair of the human trafficking council and her family owns Hensley.

The National hotline number is 1-888-373-7888. For more information, visit
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