New Victoria's Secret ads cause controversy

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By Tami Hoey By Tami Hoey

PHOENIX -- Some new Victoria's Secret ads are getting plenty of attention, but not for the reason you might think. Critics are accusing the company of so-called "body shaming."

Victoria's Secret is known for turning heads with its ads showing scantily clad women.  But it's the wording in the company's latest bra ads that has people upset.

The women shown in the ads are very tall, very thin, and very much not how the typical woman looks.

The tag line on these photos reads: The Perfect "Body."  And it's that tag line that is raising eyebrows and drawing some criticism.

Many are saying the company is promoting a specific and often unattainable standard for what a flawless body should look like.

People opposed to the ad didn't waste any time sharing their opinions about it, lashing out on social media. They're accusing the company of body shaming, and using the hashtag #iamperfect.

Others have started a petition urging the company to pull the ads and to make changes to their advertising policies.

More than three thousand people had already signed the petition by Monday.

We should point out that in the ads, the word "body" is in quotes, which one can assume means the company is referring to the body-- or volume-- these particular push-up bras will help women achieve. and doesn't necessarily refer to women's bodies.

Still, many say that media messages like these perpetuate low self-esteem among women and girls.

So far Victoria's' Secret has not commented publicly about the backlash.