Pole dancing a hot fitness trend, local studio hosting national competition

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By Catherine Holland By Catherine Holland
By Catherine Holland By Catherine Holland
By Catherine Holland By Catherine Holland
By Catherine Holland By Catherine Holland
By Catherine Holland By Catherine Holland

PHOENIX -- If you ever had any doubt about 3TV's Heidi Goitia's willingness to try anything for a "Good Morning Arizona" segment, her Friday morning assignment will put it to rest.

The story? An upcoming national pole dancing competition Purple Rain Pole Fitness. Yes, fitness. Pole dancing is becoming one of the fastest growing exercise trends in the world.

An excellent workout for every muscle group in the body, pole dancing is even becoming popular with men as a form of exercise.

Cheryl Lynn Hendrickson, the owner of the studio, gave Goitia the lowdown on the competition and taught her a couple of basic moves. Yes, Goitia, in killer heels, got on the pole -- much to the delight of Javier Soto and Kaley O'Kelley.

The Pole Dance America Preliminary the 10th of 22 nationwide competitions that are open to women and men ages 16 and up to win a spot in the 2015 PDA Championship in New Orleans. Purple Rain, which is one of the top pole fitness studios in the country, was selected to host the event.

Purple Rain, MC Healthcare and St. Mary's food bank are joining forces to raise 50,000 pounds of food locally to help those in the community. PDA's goal is to raise 1,000,000 pounds of food nationwide.

Purple Rain Fitness is located at  3302 N. 24th Street, Suite #102, Phoenix.