Pat Sajak bringing new daily deals website to Phoenix, focusing on L-O-C-A-L businessesPosted: Updated:
PHOENIX -- If you are looking for a great local deal, Pat Sajak -- yes, that Pat Sajak -- might have one for you.
Sajak, the longtime host of the popular game show "The Wheel of Fortune" (weekdays at 7 p.m. on 3TV) is the spokesman for Great American Deals, a daily deals website that focuses on local businesses. If you are thinking like a Wheel Watcher, you might need to buy a couple of vowels to come up with the phrase Sajak and the Great American Deals teams want you to remember.
Launched in Southern California, the service is set to expand, and the company has set its sights on Phoenix.
Groupon and LivingSocial are the big players in the daily deals game, but Great American Deals is taking a unique approach by focusing on "hyperlocal." It is the key to the entire venture.
The goal is to drive repeat customers to local businesses, create a regular clientele.
The company recruits franchisees who actually live in the communities they represent, which means they have a vested interest in local businesses.
"Unlike other Deal a Day sites, Great American Deals is devoted to developing relationships with the businesses right around the corner from where you live," according to GreatAmericanDeals.com "This interaction is the way to build a stronger community for both businesses and customers."
It is not cheap to become a franchisee. The fee is $35,000. The franchisee and Great American Deals both get a cut of each deal sold.
As a bonus, $1 from every sale goes to a local charity. Your money stays in your community.
In the year that Great American Deals has does business in the Los Angeles area, $10,000 has been donated to charity.
“We have built something special in the franchise community, something that allows entrepreneurs a way to build their own businesses while revitalizing business on Main Street America," Sajak said. "Great American Deals is the future of the daily deal industry.”
The Web-based service is free for deal-hunters to join.
Great American Deals, which has 13 franchisees in Southern California, expects to be up and running in Phoenix within the next two to three months. The company is looking at expanding to Northern California and Dallas, as well.