Kickstarter 101: How to launch a successful campaign

Posted: Updated:
By Catherine Holland By Catherine Holland
By Catherine Holland By Catherine Holland

PHOENIX -- From the Veronica Mars movie to Zach Braff, more than $1,183,558,642 has been raised on the crowdfunding website Kickstarter, but 57 percent of all projects fail.

Actor Kit Williamson ("Mad Men," "EastSiders") used Kickstarter.com to raise more than $178,000 to finance two seasons of the award-winning LGBT web series "EastSiders" on LOGO.

He sat down with 3TV's Scott Pasmore to run down the three fatal mistakes people make with their crowdfunding campaigns.

  • No plan
  • No hook
  • No heart

The KICK formula for Kickstarter success

  • Killer video
  • Inspirational message
  • Creative PR
  • Keep backers updated