How to save big money by ad matching at Wal-Mart

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By Catherine Holland By Catherine Holland

PHOENIX -- This week, I'll be showing you all of my secrets to saving the most money possible at the grocery stores.

Today I talked Wal-Mart. You've probably heard about ad match, but have you ever thought about how much it can save you every single week? 

Check out their ad match guarantee

A few highlights:

  • "We will match any local competitor’s advertised price."
  • "We do not require customers to have the ad with them to honor a competitor’s ad." (This is huge. People think it’s really hard and they have to actually have the ads with them)
  • "Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.), for fresh produce and meat items, the price is offered in the same unit type (lb. for lb; each for each)"

On Mother's Day, at my request, my family came along with me to ad match at Wal-Mart after a very nice lunch out.

I picked up a watermelon for a buck, the weekend sale price at Sprouts (unfortunately no longer on sale).

I got a large cantaloupe for $0.98, the sale price at Sprouts through Wednesday.

I picked up a 16-ounce package of strawberries for $0.87, the sale price at Albertsons through Tuesday.

I had none of the ads with me, but told the man at the register what the sale prices were. I saved almost $7 on just these four items. Imagine if you do this with everything in your cart!

No driving around town, you’ll get all of the specials in one spot.

This works on other competitors' ads, too!

Be sure to check out all of the specifics of the policy. You may want to print it and bring it with you in case you’re questioned, which I know is frustrating. There are some restrictions. They do not, for example, match percent-off sales or BOGO free sales without a price listed.

If you know the rules, you'll save huge and it gets faster and faster every time.

To make ad matching even easier, I publish a weekly "best deals at the grocery store" post each Wednesday. Since you don't need the ads, you can just scroll through the list and pick up sale items you'll use.

Deals Diva Alicia Markham has one goal -- to help you live life better for less.

"I only post deals I truly love and would buy or participate in myself," she says.

A stay-at-home mom of two, Markham describes herself as frugal and says she is passionate about saving money. She wants to help you hang on to your hard-earned dollars, too.

"I think it's so important to save without sacrificing your quality of life," she says.

Markham's blog won Phoenix Magazine's Best of the Valley recognition in 2011, 2012, and 2013 and Arizona Foothills Magazine's Best Of Our Valley recognition in 2014.

If there's a deal to be had, Markham will find it and share it with you.

Facebook: Alicia's Deals in AZ (
Twitter: @aliciasdeals