3OYS: Grocery shopping tips from an expert

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By Christina O'Haver By Christina O'Haver

PHOENIX -- Whether it's sales, convenience or the shopping experience, we all have our reasons for grocery shopping where we do.

The Valley offers many options when it comes to grocery shopping.

"I think the Phoenix market is as competitive as any other large metro area." said David Livingston, who has spent three decades as a supermarket research analyst.

If anyone has the dish on the competitive world of grocery shopping, it's him.

"A lot of times you'll see stores advertise they've lowered 5,000 prices but what they don't tell you, they've raised 35,000," he explained.

Livingston gave us the inside scoop to saving on food. His first tip: it pays to look high and low.

"Anything where it's eye level, that's where you're going to find the more expensive items," he said.

Tip No. 2: buy store brands.

"Anytime you buy a name-brand product there's added cost involved like advertising," he explained.

Tip No. 3: do your homework.

"Whatever store you shop, find what days they get their deliveries and when items go on sale," he advised.

Tip No. 4: don't forget a shopping list.

"Most likely if you have a list, you'll probably stick with it," he said. "You won't be as compulsive."

Livingston said that most of all, it pays to shop around.

“I’d take a list of items that I shop for regularly, and I would go around to the different stores and I would just compare the prices," he said.

That's exactly what 3 On Your Side did.

Wednesday at 9 p.m., we'll give you results from our own price comparisons.

From the East Valley to the West Valley and stops in between, we traveled more than 100 miles to eight different grocery stores to find the best deals on chicken, Corn Flakes, milk and more.