PHOENIX -- Arizona is going green for the Super Bowl, and some of the Valley’s youth have given a helping hand to the initiative.
Students from Kenilworth Elementary School planted a tree as part of the NFL’s environmental program, which began in 1993, in an effort to leave a positive green legacy in each host’s community.
"We started 21 years ago with an environmental program," said Jack Groh, director of the program. "So it was the first professional sports league to think about looking at the environmental piece and incorporate that into operations."
The NFL’s ceremonial golden shovel also passed from New York/New Jersey to Arizona, helping spread the league’s green initiative.
"It’s a perfect day and a perfect place to really kick off our environmental programs for all of the Super Bowl," said Jay Parry, CEO of the Arizona Super Bowl Host Committee. "So we’re going to take the next 292 days and do a lot of green initiatives that are going to be great for Arizona."
The first-graders from Kenilworth had a hand in that effort, planting the official Super Bowl tree while singing songs about taking care of the earth and growing plants.
While each Super Bowl host has its own green initiative, Arizona has a leg up on most cities.
"The biggest advantage we have, bringing Super Bowl to Arizona, over some of the colder locations is that we can plant right up to and including Super Bowl Sunday," Groh said.