Budweiser releases full Super Bowl ad featuring Clydesdales, puppy

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By Mike Gertzman By Mike Gertzman

Always a major player in the Super Bowl ad derby, Anheuser-Busch on Wednesday released one of its Super Bowl commercials featuring the friendship between Clydesdales and a puppy.

“Puppy Love” is a follow up to the wildly popular “Brotherhood” ad that aired in 2013 and followed the bond between a Clydesdale and its trainer.

The release comes a day after Anheuser Busch announced it was buying 30 more seconds of Super Bowl commercial time to pay tribute to the military.

The company has now bought 4 minutes of ad time for Sunday’s game, which totals more than $30 million. Its five commercials will focus on Bud Light and Budweiser.

The New York Times previously reported the first AB ad to air will be done by St. Louis ad agency Cannonball, and will promote a new recloseable aluminum bottle.

The remaining ads will feature new songs by pop artists and celebrity appearances, as well as a change in slogan for Bud Light from “Here we go” to “The perfect beer for whatever happens.”

The “Puppy Love” will run after that.